ABC’s of Selling with Etiquette


You can confidently persuade others to accept your ideas when you know how selling works and how to behave to impress others. Dale Brakhage and Edie Hand can teach you these skills, because they used them themselves to build successful careers:  Dale in the Pharma and Advertising industries, and Edie as a TV & radio personality, author and entrepreneur.

Together, Dale and Edie present easy-to-remember-and-use skills that make anyone more persuasive in all aspects of life! In person, they present these valuable skills with clean humor and a high energy level that keeps audiences fascinated and wanting more!

Paperback: 152 pages
Publisher: Canterbury House Publishing (September 1, 2010)
Language: English
ISBN-10: 0982539657
ISBN-13: 978-0982539651
Product Dimensions: 8.7 x 5.5 x 0.4 inches
Shipping – Flat Rate



Schools do not offer classes in persuasiveness. Most people never receive formal sales training. No wonder they struggle with ”selling” their ideas, much less products or services. Millions of people are trying to succeed in business. They all could benefit from learning how to effectively engage and be persuasive with others. Everyone needs to know how to sell.

ABC’s of Selling with Etiquette distills the complex behavior of selling into 26 easy-to-understand concepts. The concepts build upon each other until, by the end, the reader has a complete understanding of how selling works, why customers buy, and how to be more persuasive. As a bonus, the book presents business etiquette. Knowing how to behave in typical business situations builds confidence. Knowing proper business etiquette allows the reader to feel more comfortable in public and focus their attention on being more persuasive.